How Online Reviews Impact Your Business
How online reviews impact your business-Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business.
Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly.
The fact is, that many people rely on these reviews and weight them as heavily as they would a personal recommendation.
For this reason, popular opinion can either drive traffic to your business or drive traffic away from it.