What is People-Based Marketing?
What is People-based marketing? It the wave of the future of marketing. It is based on market concentration on individuals rather than the masses.
Marketing is all about reaching people and all marketers want to find out how to reach the greatest amount of people with the smallest amount of effort.
This often means sending the same generic message to hundreds, if not thousands, or people.
However, everyone is unique and therefore has unique needs.
What is relevant to one person might not be relevant to the next.
It’s hard to be that brand that appeals to everyone since each person is so different.
This is where people-based marketing comes in.