Is Pinterest a Social Media Platform or a Search Engine?


Is Pinterest a Social Media Platform or a Search Engine?

Pinterest is social media network that allows users to share images associated with project, goods, and services, and to visually discover new interests by browsing images others have posted.

You can think of Pinterest like a web-based pinboard or bulletin board — but with greater organizational functionality. You can also think of it as a bookmarking tool.

Like every other social media site, Pinterest has its own lingo:

  • When you share something on Pinterest, each bookmark is called a pin.

  • When you share someone else’s pin on Pinterest, it’s called a repin.

  • You group pins together by topic onto various boards or pinboards in your profile. Each board mimics a real-life pinboard.

You can share images you find online, or you can directly upload images onto Pinterest. Using the Pin It button, you can share directly in your browser from any web page. You can also share your pins on Twitter and Facebook.

Pinterest is a very popular tool for recipes. People can browse through images of delicious looking food, click on an image that looks good and be taken straight to the recipe instructions when they click on it. They can also save it to their own recipe board so they can access it later.

Is Pinterest A Social Media Platform or A Search Engine?

You’re probably quite knowledgeable about Facebook, Twitter and Instagram, but are you familiar with Pinterest? And, is your business using it?

Pinterest just may be the search engine of the future, as well as the perfect place where people go to share photos, recipes and fun projects.

We are going to discuss whether Pinterest is a social media platform or a search engine.

What is Pinterest?

Pinterest, as we have discussed before, is basically a web-based bulletin board with incredible functionality. It’s also a bookmarking tool where users can add pins and boards for easy access at any time.

Users typically pin or save images they find on the web or on Pinterest to different boards they create. We already know that Pinterest is a popular tool for recipe-seekers.

Pinterest is also a place where users can interact with one another liking, commenting and saving other people’s items.

This unique, growing social media platform currently has over 300 million monthly users. According to Pinterest, if they were a country, they’d be the fifth largest in the world. In fact, their pins are up 75% this year alone.

Pinterest and Google

Let’s consider Google for a moment. It’s a place where most people go when they’re looking for something to do or buy. The same can be said of Pinterest.

Pinners are using Pinterest as a search engine looking for products, services, things to do and much more.

And, like Google, Pinterest is home to advertisers, thus increasing the usability of Pinterest for search.

Many Pinterest users use the platform to research brands and decide where to make their purchases. Users can find multiple ways to do their searching, from textual to visual, using imagery.

A Hybrid Model

Let’s consider that Pinterest is in fact a hybrid model because it’s a social media platform on the one hand and a visual search engine on the other.

Pinterest is a social media platform because users can share and bookmark items. These can then in turn “go viral.”

Social media is a place where people create and share information while communicating in communities. It’s a place where users gain followers and can follow other people and businesses. Like other social media platforms, the more followers you have, the more people see your pins.

Furthermore, users scroll through feeds like social media, they use hashtags for search, and they can even message other users.

So, in these instances Pinterest is a social media platform.

Conversely, it’s a search engine because, like Google, you can search using keywords or phrases. But, different than Google, users can search visually as well.

Consider the top 16 searches on Pinterest. If your business involves one of these categories, you want to utilize this power tool.

  • Food and Drink

  • DIY and Crafts

  • Home Decor

  • Holidays & Events

  • Hair & Beauty

  • Women’s Fashion

  • Design

  • Kids

  • Art

  • Weddings

  • Travel

  • Gardening

  • Photography

  • Film, Music and Books

  • Health and Fitness

  • Education

  • Affiliate Marketing

Users especially like the visual search tool that helps them search for any number of things. It even combines text with words and lets users search for similar objects from the images they already love.

Final Thoughts

Our conclusion is that Pinterest is equal parts social media platform and search engine.

It’s a place that’s exploding with potential and one your brand should take advantage of right away.

Many businesses forget about Pinterest, but it’s certainly a platform to pay attention to.

Second only to Facebook in social referrals, Pinterest users are clicking on pins and visiting websites at an unprecedented rate.

This is a terrific marketing strategy for your business because ultimately that’s where you want users – on your website, making purchases.


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How to toss your stressful job and be your own boss

How to toss your stressful job and be your own boss



To be your own boss in today’s competitive world is not as easy as you might imagine as there are stumbling blocks to overcome. You are making a decision to be in the driver’s seat and to learn and master new skills.

Once you are offering a product or service that is in demand, your greatest challenge will be to sell successfully online.

One of the biggest advantages created by the internet is the ability to access and market to large audiences.Marketing and advertising online is faster,more cost effective, engaging and requires less staff to manage and track campaigns.

The key to online success is to master the art of targeted advertising. Targeted advertising is a way of placing ads based on demographics, on the consumers’ previous buying history or on behavior.

If you are dissatisfied with your boss’s demands which may be baseless and futile, you may be inclined to quit your job straight away and start making money online.

You should not tolerate your boss’s mood swings especially when you are doing exactly what you are being paid to do. You have the potential and career opportunities to earn online. With determination and the right attitude, the possibility to be your own boss may be sooner realized that you might have imagined.

Most 9-5 jobs are a headache with multiple issues that arise with either colleagues or boss. So, if you want to live a cool and comfortable life, you can choose to earn money online. Here is how you can be your own boss:

  1. Find out What You Would Like to Do.

First of all, while you are doing your uninteresting and repetitive work, you must start finding what work gives you happiness and satisfaction.It may be offering a product or service for sale.


  1. Research the Rates of the Work You Like

Research the rates of the work you like to do. You must find the rate of the work, make comparisons between your job and online work and then decide. You must remember initially you will be paid low. With passage of time, rates will increase.

  1. Go for Pros and Cons List Between Your Current and Online Job.

You should not just quit your job. You must continue your job as well as work on small projects online. Then, you must make a Pros and Cons List between your offline and online job. This will give you a fair idea of what you should prefer.

  1. Make a Switch or Keep Researching and Learning.

If Pros and Cons List is in favor of Online Job, you must switch. Otherwise, you must start learning for your dream online job and keep going.

  1. Make Sure to Have Enough Savings for First Six Months.

Before you switch, you should have sufficient money to survive and grow for six months.

  1. Examining Your Inner Self and Choices

Between all this, you must examine what your inner self likes. Also, check impacts and results of your choices on you and your career.

 Determine Your Career

 After you have gone through every stage, you must determine which career you may want to continue to do. You must test both careers, and then make your decision carefully and diligently. To be your own boss is achievable but is not for everyone.


 You should be controlling your days, evenings and nights, not any corporation or company. You should put yourself in charge, and truly discover your new abilities, potential and skills.

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Therefore, you do not have to be internet marketing professional to succeed at this program. You can have a normal job and have this business growing at the side until it is mature enough to replace your income and it just keeps on growing.

This is one of the best affiliate marketing programs available in the world today to build passive income.

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