Create a Lead Magnet to Grow Your Email List

Create a Lead Magnet to Grow Your Email List

It’s crucial to create a lead magnet to grow your email list because statistically, only 1% of visitors will make a purchase on their first visit.

So you need the email addresses of the the remaining 99% so that you can redirect them back to your sales funnel.

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money.

Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel.

They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets

First, you’ll need to look at your competitor’s lead magnets.

Look at the offers that they provide.

You shouldn’t copy their offers.

But you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want.

Use this information as you choose your offer.

Generally, these offers will fall into one of these categories:

  • PDF, eBook, or downloadable guide
  • Video tutorial
  • Webinars
  • Discounts or coupons

The medium that you choose for your offer will depend on your market.

PDFs and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content.

Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers

Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet.

People want solutions.

They want valuable information.

You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic.

You can search forums and communities.

Look at the questions that people ask most frequently on these websites.

You can also look at social media comments.

This includes comments on both your own social media accounts and the accounts of your competition.

Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic.

See what keyword phrases are searched for most frequently.

Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss.

Make this topic the focus of your free content.

Then, this content together in a PDF, video or webinar.

Create a Killer Title and Sub-title

Once you have an offer, the rest is easy.

You just need a great title and sub-title.

Be specific and keep your title simple.

Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page.

Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page.

Keep the content simple and direct.

You need to stick to the point.

The entire goal of the page is to get visitors to sign up to your email list by offering free content.

Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list.

Webtalk:

 I would like to invite you to this NEW SOCIAL MEDIA PLATFORM called Webtalk.

It’s a smart new way to manage your online Business and Personal relationships while making some money at the same time by Sharing in the company’s Profits… You can earn a share in up to 50% of the revenue generated for life… Sign up is Free… There is no cost to join… Just like Facebook, Instagram, and LinkedIn… Except in a fantastic New way that allows you to generate residual income for life… Do join us… You will be glad you did… This will be good for you and your business…

 Facebook alone has made it’s  CEO,Mark Zuckerberg, one of the youngest and richest billionaires in the world. Can you imagine the potential of Webtalk which will combine the three social media platforms mentioned above? 

– Shares up to 50% of their revenue in ads, premium upgrades, marketplace, etc. to its early/beta users.

– Lucrative for Bloggers, Digital Marketers, Influencers, Affiliates, Crypto Enthusiasts, Content Creators, etc.

Take a look at this video to see the potential of Webtalk

This is a super opportunity for affiliates to generate future passive income and it’s free!

– All free! You need to get invited to join :

Please click here to join.

Read my blog

Connect on Linkedin

Facebook-follow

Twitter-follow

Instagram-follow

Tumblr-follow

 

Leave a Reply

Your email address will not be published. Required fields are marked *