Use Podcasts in Your Online Marketing Strategy

 

Use Podcasts in Your Online Marketing Strategy

You should consider to use podcasts in your online marketing strategy.

Despite the increase in video streaming, podcasts remain a popular medium.

You can use them to repurpose old blog articles or to build relationships with influencers in your industry.

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5 Social Media Advertising Techniques to Adopt

5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising and below describes some social media advertising techniques to adopt to succeed in this platform.

While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important.

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Repurpose Your Content Without Penalty

 

Repurpose Your Content Without Penalty

To repurpose your content without penalty makes good sense since creating new content for your online marketing requires a lot of time and energy.

It may even require money if you choose to outsource your content creation.

So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic.

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Personalize Your Digital Marketing Strategy

 

Personalize Your Digital Marketing Strategy

You can help increase conversions and boost customer retention by following a method to personalize your digital marketing strategy.

However, this isn’t always easy.

You need to consider every stage of your sales funnel, from emails to landing pages.

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Offer Proof in Your Online Marketing Claims

Offer Proof in Your Online Marketing Claims

No matter how honest you are with your marketing efforts, offering proof in your online marketing claims is important because consumers aren’t so quick to accept your claims without proof.

When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.

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Increase Your Customer Retention Rates

Increase Your Customer Retention Rates

How to increase your customer retention rates is the goal of every business. The customer retention rate is one of the most important metrics used to calculate the effectiveness of your marketing strategy.

The reason is simple.

It costs more to acquire a new customer than keep an existing customer.

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Establish Trust with Your Target Demographic

Establish Trust with Your Target Demographic

Trust is generally low among consumers and it’s important to establish trust with your target demographic.

In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising.

So, if people don’t trust advertisements who do they trust?

Their family, friends, and co-workers.

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Improve Your Mobile Marketing Campaign

Improve Your Mobile Marketing Campaign

Do you have plan in force to improve your mobile marketing campaign?

If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers.

About 52% of internet traffic comes from mobile devices.

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Increase Your Online Exposure With No Extra Cost

Increase Your Online Exposure With No Extra Cost

For you to increase your online exposure with no extra cost may seem unrealistic.

When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.

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Utilize Your Keyword Research to Boost Sales

 

Utilize Your Keyword Research to Boost Sales

Keyword research to boost sales is a necessary part of online marketing.

In fact, you may spend hours researching keywords and deciding which ones to target.

You’ll use these keywords in your content, marketing material, and advertisements.

Though, these aren’t the only uses for your keyword research.

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