Just what is Influencer Marketing and How it can Impact Your Business?

What is Influencer Marketing?

Influencer marketing is one of those terms where the name means what it says. It implies that businesses work with people of influence to help them with their online marketing.
This type of marketing aims to identify the main people who act as influencers in your niche so you can approach them to work with you to promote your brand.

So, what is an influencer?

An influencer is somebody who has the power to affect purchase decisions of others. He can do this because he has authority, knowledge, position and/or a special relationship with his audience. He is usually someone who has a significant following in a particular niche, and he actively engages with them.


The size of an influencer’s following will depend on the size of the niche he or she chooses to operate in.
As the internet has matured, certain individuals have established reputations as digital superstars. These are the people we consider to be influencers.


These influencers have built reputations for being experts in particular niches.

They might have established a successful blog on the subject. Perhaps they’ve made videos and uploaded them to a relevant YouTube channel.

Or more often, they have operated active and popular social media accounts, where they give opinions, ideas, tips, and advice relating to their specialist topic.
Influencers spend considerable time building their brand and cultivating their audience.
If the influencers understand how your product could benefit their followers, then they may be happy to work with you. They will be prepared to lend their name, expertise, and authority towards promoting your product to their followers.


There is one caveat to this, though. Influencer marketing will only work if you sell a quality product.

If your product is shoddy, sub-standard or worse than your competitors, then no amount of bribing influencers will make you repeat sales.

Indeed, no real influencer will want to work with you.


Influencer Marketing vs. Content Marketing vs. Brand Ambassadors


Content Marketing occurs when firms create and distribute relevant, valuable content. The content is produced to attract and engage an audience. Its ultimate aim, of course, is to lead the reader into taking some profitable action, perhaps buying a particular product. This type of marketing covers the entire process of creating, distributing and using content to meet your business goals.


As we have established, influencer marketing involves working with a prominent person in a firm’s market segment to distribute content. Again, this material has the ultimate aim of encouraging an online consumer to take a particular course of action.

Influencer marketing focuses on the distribution of content, rather than the creation of it.


Content marketing uses a variety of methods to share content and raise its visibility. One of the most effective ways is to use influencer marketing as part of the distribution process.


Online consumers often take the following sequence:


1. A consumer sees a recommendation about some product or service in a social media post or status. This is usually made by some influencer who the consumer admires and follows. It piques his attention.


2. He decides to learn more, so he goes to his favorite blog, YouTube channel, social media network, or podcast to search for more information about the product.Then he engages with content.


3. He seeks clarification about features, pricing, availability and shipping details. This stage is often completed at a brand or retailer’s site.


4. If he likes what she sees, he purchases the product or service, either online or by going into a physical store.
This entire process involves the consumer interconnecting with a mix of content and influencer marketing.
A variation on the formal influencer marketing process is where your business cultivates brand ambassadors.

A brand ambassador is someone who represents and talks about your brand with passion.

These could be your brand’s fans and customer advocates.
Brand ambassadors provide a form of crowd-sourced marketing that amplifies your brand awareness. And they do this because they love your products and services.


You want to cultivate and encourage your brand’s ambassadors; to help them have conversations with their contacts, both online and offline.


Often brand ambassadors can perform your influencer marketing for you, with little if any effort on your part.
You have to accept in this social age that you have little control over brand ambassadors.

They are the modern form of word-of-mouth. They use predominantly their own content, often a mix of photos, videos and customized tweets.


Of course, you can assist your brand ambassadors and provide them with content they can use. You can also create branded hashtags they can share and build up further support.

Why do You Need Influencer Marketing?

When did you last look at a banner ad on the internet? Most people don’t notice them now. Many of those who take note of them find them so annoying they install AdBlockers to remove them.

With a worldwide average click-through rate of 0.19%, you can hardly consider display advertising successful.

According to a poll from Infolinks, half of Internet users never click on online ads and 35% click on less than five ads per month.

Perhaps you have tried social media marketing. This has some potential. People spend a considerable time nowadays browsing through their various social media threads.

But there is a problem. Who is going to see your social media statuses?

Unless you have built massive audiences, you are unlikely to have much reach.

The social media networks have made things more difficult for you. They want your advertising dollars, so they make it hard for you to reach people with organic posts.

Recent changes to Facebook have compounded this further. They have adjusted news feeds to favor status updates from friends and family and reduced the visibility of business pages.

Most people on social media have a network of a few hundred “friends.” These people will have a wide range of interests and tastes. Often, their only common factor is that they are friends with the same person. They may be a family member of that person, a friend, a work colleague. Or they may just be somebody who plays the same game, or who has a single interest in common.

It can be difficult to market on social media to Joe Average.

But influencers are different. They have cultivated audiences of like-minded people. In some cases, these support bases are gigantic – colossal even.
Imagine how many are relevant people you could target with a quality influencer, than if you try a marketing method with more random targeting?

The scattershot approach to marketing yields erratic results.
Some firms succeed in building successful online identities, to the point they become influencers themselves.

Red Bull has managed to scale the pinnacle of social media success. But to most firms that it an elusive dream.

It is usually much easier to find influencers and work with them and their audiences to spread your message than it is to build a substantial engaged audience yourself.

Influencer marketing is different to traditional advertising. One significant difference is the type of relationship you need to establish with your influencers.

Many businesses, notably large corporate organizations, have traditionally kept tight control over their brand and marketing. That approach is not overly useful in influencer marketing.

Influencers established their prestige before you ever came on the scene. Even if you operate a well-known brand, you cannot expect to leverage much control over your influencers.

You may pay them well, but you do not employ them. Their followers want to hear what the influencers wish to say – not your message. They are not searching for your “opportunity.”

This is one of the core differences between traditional outbound marketing and the new breed of inbound marketing. With inbound marketing (and that includes influencer marketing) the customer comes to you. You can’t dictate the terms as you could before.

It is the organizations who try to keep tight control on their influencers who generally face the most disappointing results.

The essence of successful influencer marketing is trust. And you can’t get away from the core fact – consumers trust influencers more than they do brands.

Successful influencer marketing creates a win/win/win situation. You (the brand) wins. The influencer wins. The followers of the influencer win. If you can achieve this triple strike, then your influencer marketing campaign will have been a success.

How Can Influencers Help Your Business

The level of help you can expect from an influencer depends on the type of working relationship you can establish with him or her.

If you use influencer outreach and an organic approach, you will probably receive less help from an influencer than if you pay them for a distinct influencer marketing campaign.

Of course, the cost will be very different too. Influencer outreach may result in an influencer helping you out for free (or at most the price of some free product).

A formal paid influencer marketing campaign could cost you a great deal, depending on the influencer’s star power – but you will receive more in return.

Typical ways that an influencer with whom you have built an organic relationship could help you include:
1. Creating an article/blog post, or video about your product or service.

2. Sharing information promoting you on their social media accounts. For instance, they might share a post publicising an article you have written for your own blog.

3. Giving you access to their site so you can write a guest post.

Paid influencers will be more proactive in promoting your brand. They might write or film promotional items. Perhaps they may  post pictures on Instagram or videos on YouTube showing them using your product. In this situation, they are not merely helping you out because they built a relationship. They are earning the money you pay them.

Of course, you can’t expect influencers to provide you with unequivocal praise. They are only influencers because of their authentic relationship with their audience. Any real influencer is unlikely to want to deal with you at all if they don’t like your product.

The future of influencer marketing

In 2018 the future of influencer marketing looks rosy. It solves many of the issues faced by traditional marketing, for instance, audience fragmentation on conventional media, and banner blindness with online marketing.

In many ways, influencer marketing is still rising – it is still new enough to be considered innovative. It is in the rising phase of the product life cycle and is not yet at its peak.

A decade ago influencer marketing didn’t exist. You had a few celebrities promoting products, mainly offline, and that was the nearest we had to what we think of as influencer marketing today.

People with popular websites had no idea of the real worth of their sites. Active Facebookers (the other social networks were not really widespread then) did not realize the power they had over an audience. Brands certainly didn’t know about these people.

People we now consider as influencers had no idea of the value of their online asset, and their audience.

In those days you still had people worrying that having your phone near your ear for too long would give you radiation poison. Parents discouraged their offspring from going near social media and didn’t consider using it themselves.

But all that has changed over the last few years. We have social media influencers with millions of followers. There are websites related to every niche imaginable, including parenting, and even some that focus on creating an online social environment for the elderly.

Even farmers spend time online now, comparing agricultural data, weather and researching the best products they could use.

The top social media influencers are looked upon in awe by their followers – in much the same way as elite musicians, actors, and sportspeople.

This is not going to change anytime soon. Look at how your kids spend their time. Take note of who their heroes are.

Generation Z is more interested in YouTubers than they are in Hollywood superstars. Television viewing is now the lowest it has been for years. Nielson reports that Americans aged 18-24 watch less than 2 hours per day of traditional TV. 12-17 year-olds watch even less (and their viewing dropped 45.5% between 2012 and 2017). Think back to how much TV you watched in your youth.

This change is unlikely to be fleeting. It is not just the latest fad. Thanks to the nature of social networking and the spread of the digital age, ordinary people have the opportunity to have one-on-one interactions with online influencers. That is not possible with old media.

Although influencer marketing is still in its early days, it has reached critical mass.

As more firms engage in influencer marketing, there is sufficient incentive for businesses to create influencer marketing infrastructure. For instance, the growth in platforms has been phenomenal in the past few years.

There are also more educational sites now, like the Influencer Marketing Hub, which provide the knowledge for firms to feel encouraged to give influencer marketing a chance.

How to get started

There is no point engaging in influencer marketing just because you read somewhere that it was trendy. You have to have a purpose for your campaign.

This is probably no different from any other facet of business. Ask any successful business person for the secret to their success, and most will admit that it was down to goal-setting.

For influencer marketing to be successful, you must have quality content.

A 500-word blog post, written to meet SEO criteria will struggle to attract an influencer’s attention.

For people to notice your content, it needs to be
 Accessible
 Actionable
 Visually appealing
You need to provide real value to the reader.
David Schneider discusses some of the ideal content you could create in How to Create Content that is Worth Promoting to Influencers.

His suggestions include:
 Expert roundups
 Interviews
 Listicles
 Ask your favorite influencers for a quote and use those in an infographic or create a SlideShare.
 Ask for experts’ tip and put them all in one blog post.
You need to determine where potential influencers relevant to your clientele have built their audience.

The most common places for influencers to make their name are:

1. Blogs – blogging influencers have spent time (often years) building a successful, popular blog covering a niche that interests your target audience. While many of the best-known fashion influencers have gained influence over a wide range of platforms in recent year, many of them won their initial fame due to the quality of their blogs. You could choose to work with quality bloggers in a range of ways:
1. Guest posting on their blog
2. Trying to get them to mention your brand in a post
3. Aiming for a product review
4. Sponsoring a paid blog post
2. Social media – quite a few influencers (even those who run quality blogs) have huge followings and engagement on their social media accounts. Your aims here could include:
1. Receiving positive mentions in social posts
2. Retweets or shares of your social media posts
3. Posts showing the influencer using your product (for instance an “unboxing video” on an influencer’s YouTube channel
4. Creative social posts promoting your products

A major decision you need to make before you start is which path you should follow to find your influencers. There are three options:
1. Organic – you search for and build relationships with influencers in-house. This is the cheapest, but most time-consuming method.

2. Platforms – you pay to use one of the specialist online platforms to find your influencers. Many of the platforms provide systems, which make it simpler to manage your influencer campaigns.

3. Agencies – you pay a specialist influencer marketing agency to help you with influencer selection and management.

 

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How to get your website on First Page of a Google Search-SERP

How to Get Your Website on the First Page

What Does SERP Mean?

Google SERP stands for “Google search engine result page,” which are the results pages that search engines like Google display based on users’ queries. These include both organic results and pay-per-click results from Google AdWords, which will be displayed at the very top of the page.

Whenever you do a Google search for any commodity is it any wonder why the big name brands just keep showing up on the first page? For example, if you do a search for mens’ jewelery, big brand names like Fossil, Zales , Tiffany’s and Macy’s are all up there I the first page.

Is there any hope for the smaller, newer brands to ever make it to the top of page one of a Google search?

Google’s algorithms will process a user’s search and almost instantly show them their results. The order of the search results is based entirely on relevance—if Google believes your content can fulfill a users’ search most effectively, you’ll be at the very top of the Google SERP.

Without a doubt, getting your site and content showing up towards the top of the Google SERP is a goal for most (if not all) businesses. Organic search alone, after all, is still responsible for 51% of online traffic.

The Factors that Contribute to SERPs

There are several different factors that contribute to what content is prioritized and listed first on the Google SERP. The factors that weigh most heavily are:

  • Keyword relevance.The more the keywords on your page align with a users’ search, the more likely it will be that your content will appear higher in a search’s results page.
  • Domain authority.This is why some of those enormous companies always seem to rank first. Sites with higher domain authority will be given priority in the algorithms because search engines know they can trust these sites. Factors like links to and from the site and the length of time a site has been around can all affect this score.
  • The user’s physical location.Users who are searching for a shoe store in Canada don’t want to see results for a shoe store in Ireland, so Google will automatically take location into consideration. This goes for nonphysical products, too. If I search for marriage license qualifications in the U.S., it won’t do me much good to see the requirements they have in Greece.
  • The user’s browsing history.What a user searches for will impact what search results they see, even if the result differences for the same query between separate users are subtle.

Clearly, we aren’t in full control of our Google SERP rankings in the same way that we could be with other aspects of our business, but there are several that we can affect. Specifically, choosing the right keywords and utilizing SEO best practices to optimize your site for search and build domain authority are both good options.

How Do Different Types of Searches Affect the SERP?

If you want to put your business on the first page of the Google SERP, some types of searches will be easier to rank well for than others.

There are three main types of searches that users conduct. These are:

Informational searches,where users are seeking out information about a given subject. Examples of these searches might be “how to install a new garage door” or “when was John F. Kennedy born.”

These searches present an excellent opportunity to rank well even as a small business because there’s such a wide variety of keywords and topics you can cover.

These searches also aren’t nearly as likely to have PPC campaigns placing frequently because there’s low intent to purchase from them.Navigational searches,in which users are trying to find a specific site or brand.

Maybe they can’t remember the exact URL, or perhaps trying to find a brand whose name they forgot.

Every now and then PPC campaigns will be shown if businesses are targeting their competitor’s traffic, but unless you’re the site users are looking for, it can be difficult to rank well for this one.

Transactional searches, where users are looking for something to purchase. Examples of this type of search may be “Orlando shoe cobbler” or “discount on accounting software.” These signal high intent to purchase (and soon). PPC ads are most likely to pop up for these searches, and unsurprisingly, these SERPs have some of the fiercest competition.

How to Improve Your Google SERP Position

Improving your AdWords ad ranking can boost your position on the Google SERP relatively quickly as discussed  in a recent post . Improving your organic standing in the SERPs takes a little more time. That being said, with consistency and the right strategies, it’s something that you can accomplish.

If you aren’t currently ranking well on your target Google SERP, or if you just want to improve your standing, here are a few things you can do right now that can directly impact your ranking:

Improve your on-site SEO.

Improving your site’s overall SEO will naturally improve your SERP rankings. Boost your SEO with strategies like improving your site’s loading speed and using page metadata. You can learn more about this here.

Tackle link-building

Link building will help the SEO and domain authority of your site, but it will also help you pop up in searches because Google likes content with lots of shares and links.

Write guest posts for other publications, and link to only high valuable content from sites with great authority. Both of these strategies will help.

Do more keyword research.

Keyword research is something you can do that will start having an effect immediately. Find a balance of high search volume and low competition and base content creation around that.

Use tools like Yoast SEO to help you select and optimize for the keywords you’re trying to rank for.

Focus on creating content for informational searches

This is partially where the keyword research will come in handy. Informational searches are often easier to rank for than the other two types of queries, but they still provide a valuable touchpoint that can help you connect with your target audience. Create content that you believe users are searching for and you’ll have an easier time making it to the top of the Google SERP.

Run PPC campaigns for transactional searches

If you’ve made the above changes and you’re still struggling to get on the first page of SERPs for transactional searches organically, it’s time to try PPC.

In many cases, you can’t afford not to appear at the top of those searches because if you don’t, your competitors will. In the example above, the only results that even appear above the fold are PPC ads. Invest in AdWords campaigns or Bing Ads for your most high-value transactional keywords.

Conclusion

The Google SERP is extraordinarily competitive. With 2 million blog posts being written every single day, that’s a trend you can count on continuing.

Understanding what factors affect search results can help you optimize your site and your content. With the above strategies, you can land your site on the first page of the SERP with both organic and PPC content, getting more relevant traffic to you in larger numbers than ever before.

Click here to learn more about our top recommended fully automated system which is free to join and there are no monthly fees. 

Furthermore, all sales campaigns and sales follow up are done for you. 

Therefore, you do not have to be internet marketing professional to succeed at this program. You can have a normal job and have this business growing at the side until it is mature enough to replace your income and it just keeps on growing.

This is one of the best affiliate marketing programs available in the world today to build passive income.

 

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Online Reputation Management

Online Reputation Management

Your online reputation is very critical to the long-term success of any business today.

When you’re done reading this article, I want you to take a minute and Google your name and your business name.

You’re likely going to find negative reviews about you and your business on the numerous reviews sites out there.

Continue reading Online Reputation Management

Get More Followers on Instagram

Get More Followers on Instagram

So, you want to learn how to get more followers on Instagram.

Right?

Well, if you answered yes to this question, then this article is for you.

Because in this article, I’m going to share with you the tactics that can actually help you get more followers on Instagram.

So stick with me here.

Continue reading Get More Followers on Instagram

What to Blog About As a New Blogger

What to Blog About As a New Blogger

What to blog about as a new blogger is in the minds of everyone when they first enter the blogging world.

Those who are brave enough to take the steps they had never taken in their lives before are the only ones who will stand out from the crowd.

The rest will have the same life and the same problems as long as they don’t take any actions.

Keep in mind that your life will never change if you keep doing the same things you have been doing so far.

Continue reading What to Blog About As a New Blogger

GDPR: New Law That Could Affect Your Blog

GDPR is a set of rules governing how the personal data of individuals is processed.

It is applicable to customers, employees, and suppliers, who are residing in the European Union.

In the GDPR language, the law refers to these individuals as data subjects.

Compliance with the General Data Protection Regulation (GDPR) is mandatory for any business or personal blog involved in dealing with the personal data of EU residents.

Continue reading GDPR: New Law That Could Affect Your Blog

Affiliate Marketing on Instagram

Affiliate Marketing on Instagram

Affiliate marketing on Instagram is becoming a “thing too.”
Everyone from your mate at school to those top models is looking to make their follower numbers count.

Continue reading Affiliate Marketing on Instagram

How to Get More Followers on Twitter for Free

How to Get More Followers on Twitter for Free

Learning how to get more followers on Twitter is everyone’s desire, whether you are a business or not.

Continue reading How to Get More Followers on Twitter for Free

Content Marketing for a Popular Website

Content Marketing for a Popular Website

Content marketing is becoming more important than ever. 

The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content. 

This may sound easy but after a few months you begin to run out of ideas.

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Comparing online business vs. my “old life”

Comparing online business vs. my “old life”

Comparing online business vs. my “old life

To be honest, I didn’t originally set out to build a online business that has the potential to fully replace my 9-to-5 income.
In the beginning, I was just searching for ways to supplement my income.
I didn’t want to quit my job altogether. I just wanted to make a small side income (maybe a few extra hundred a month) to help pay the bills.
Maybe you can relate?
But as I started to research online business more, I started to change my mind.
It started to make more and more sense to plan to fully replace my 9-to-5 income, go full-time with online business and leave behind my “old life” for good.
And here are the 4 reasons I made that choice:

1) I have more time to myself

I realized that if I stayed committed to my 9-to-5 lifestyle and found some way to supplement that income, I would have very little time to myself.
I’d be working nights and weekends – close to 70 hours a week.
With my online business, I have the potential to match (or even exceed) my 9-to-5 income while working FEWER hours.
That means more time to myself.

2) I set my own hours

As an online business owner, my life is very different to a corporate employee.
I make my own schedule and set my own hours.
No need for permission from anyone if I want to take a day off.
I can even work remotely.
Nothing and no one stops me from taking a vacation with my family, bringing my laptop along and running my business while I’m away.
3) I save money
You might not have thought of this, but there are a lot of expenses that corporate employees need to pay that online business owners DON’T need to pay.
For example, paying $200 a week for gas to commute to and from work. Paying for a babysitter (or pet sitter) while you’re at work. And so on.

4) I make money FASTER

Before I researched the different online business systems out there, I always thought that starting a business and making it profitable would be a SLOW undertaking.
Perhaps it would take years to actually break even.
After doing my research, I was pleasantly surprised.
There is this program that I stumbled upon that is free to join with no monthly fees.
It’s possible to make money as a free affiliate or if i wanted to progress faster with this program, the money I will have to pay will be an investment in savings and not for fees that ended up in someone else’s pocket.
A fully automated done for you system that handles all the marketing and follow up sales procedures and the potential is there to make thousands per week! 
I could go on, but that’s enough info for today.

Click here to learn more about our top recommended fully automated system which is free to join and there are no monthly fees. 

Furthermore, all sales campaigns and sales follow up are done for you. 

Therefore, you do not have to be an internet marketing professional to succeed at this program.

You can have a normal job and have this business growing at the side until it is mature enough to replace your income and it just keeps on growing.

This is one of the best affiliate marketing programs available in the world today to build passive income.