How to get your website on First Page of a Google Search-SERP

How to Get Your Website on the First Page

What Does SERP Mean?

Google SERP stands for “Google search engine result page,” which are the results pages that search engines like Google display based on users’ queries. These include both organic results and pay-per-click results from Google AdWords, which will be displayed at the very top of the page.

Whenever you do a Google search for any commodity is it any wonder why the big name brands just keep showing up on the first page? For example, if you do a search for mens’ jewelery, big brand names like Fossil, Zales , Tiffany’s and Macy’s are all up there I the first page.

Is there any hope for the smaller, newer brands to ever make it to the top of page one of a Google search?

Google’s algorithms will process a user’s search and almost instantly show them their results. The order of the search results is based entirely on relevance—if Google believes your content can fulfill a users’ search most effectively, you’ll be at the very top of the Google SERP.

Without a doubt, getting your site and content showing up towards the top of the Google SERP is a goal for most (if not all) businesses. Organic search alone, after all, is still responsible for 51% of online traffic.

The Factors that Contribute to SERPs

There are several different factors that contribute to what content is prioritized and listed first on the Google SERP. The factors that weigh most heavily are:

  • Keyword relevance.The more the keywords on your page align with a users’ search, the more likely it will be that your content will appear higher in a search’s results page.
  • Domain authority.This is why some of those enormous companies always seem to rank first. Sites with higher domain authority will be given priority in the algorithms because search engines know they can trust these sites. Factors like links to and from the site and the length of time a site has been around can all affect this score.
  • The user’s physical location.Users who are searching for a shoe store in Canada don’t want to see results for a shoe store in Ireland, so Google will automatically take location into consideration. This goes for nonphysical products, too. If I search for marriage license qualifications in the U.S., it won’t do me much good to see the requirements they have in Greece.
  • The user’s browsing history.What a user searches for will impact what search results they see, even if the result differences for the same query between separate users are subtle.

Clearly, we aren’t in full control of our Google SERP rankings in the same way that we could be with other aspects of our business, but there are several that we can affect. Specifically, choosing the right keywords and utilizing SEO best practices to optimize your site for search and build domain authority are both good options.

How Do Different Types of Searches Affect the SERP?

If you want to put your business on the first page of the Google SERP, some types of searches will be easier to rank well for than others.

There are three main types of searches that users conduct. These are:

Informational searches,where users are seeking out information about a given subject. Examples of these searches might be “how to install a new garage door” or “when was John F. Kennedy born.”

These searches present an excellent opportunity to rank well even as a small business because there’s such a wide variety of keywords and topics you can cover.

These searches also aren’t nearly as likely to have PPC campaigns placing frequently because there’s low intent to purchase from them.Navigational searches,in which users are trying to find a specific site or brand.

Maybe they can’t remember the exact URL, or perhaps trying to find a brand whose name they forgot.

Every now and then PPC campaigns will be shown if businesses are targeting their competitor’s traffic, but unless you’re the site users are looking for, it can be difficult to rank well for this one.

Transactional searches, where users are looking for something to purchase. Examples of this type of search may be “Orlando shoe cobbler” or “discount on accounting software.” These signal high intent to purchase (and soon). PPC ads are most likely to pop up for these searches, and unsurprisingly, these SERPs have some of the fiercest competition.

How to Improve Your Google SERP Position

Improving your AdWords ad ranking can boost your position on the Google SERP relatively quickly as discussed  in a recent post . Improving your organic standing in the SERPs takes a little more time. That being said, with consistency and the right strategies, it’s something that you can accomplish.

If you aren’t currently ranking well on your target Google SERP, or if you just want to improve your standing, here are a few things you can do right now that can directly impact your ranking:

Improve your on-site SEO.

Improving your site’s overall SEO will naturally improve your SERP rankings. Boost your SEO with strategies like improving your site’s loading speed and using page metadata. You can learn more about this here.

Tackle link-building

Link building will help the SEO and domain authority of your site, but it will also help you pop up in searches because Google likes content with lots of shares and links.

Write guest posts for other publications, and link to only high valuable content from sites with great authority. Both of these strategies will help.

Do more keyword research.

Keyword research is something you can do that will start having an effect immediately. Find a balance of high search volume and low competition and base content creation around that.

Use tools like Yoast SEO to help you select and optimize for the keywords you’re trying to rank for.

Focus on creating content for informational searches

This is partially where the keyword research will come in handy. Informational searches are often easier to rank for than the other two types of queries, but they still provide a valuable touchpoint that can help you connect with your target audience. Create content that you believe users are searching for and you’ll have an easier time making it to the top of the Google SERP.

Run PPC campaigns for transactional searches

If you’ve made the above changes and you’re still struggling to get on the first page of SERPs for transactional searches organically, it’s time to try PPC.

In many cases, you can’t afford not to appear at the top of those searches because if you don’t, your competitors will. In the example above, the only results that even appear above the fold are PPC ads. Invest in AdWords campaigns or Bing Ads for your most high-value transactional keywords.

Conclusion

The Google SERP is extraordinarily competitive. With 2 million blog posts being written every single day, that’s a trend you can count on continuing.

Understanding what factors affect search results can help you optimize your site and your content. With the above strategies, you can land your site on the first page of the SERP with both organic and PPC content, getting more relevant traffic to you in larger numbers than ever before.

Click here to learn more about our top recommended fully automated system which is free to join and there are no monthly fees. 

Furthermore, all sales campaigns and sales follow up are done for you. 

Therefore, you do not have to be internet marketing professional to succeed at this program. You can have a normal job and have this business growing at the side until it is mature enough to replace your income and it just keeps on growing.

This is one of the best affiliate marketing programs available in the world today to build passive income.

 

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Online Reputation Management

Online Reputation Management

Your online reputation is very critical to the long-term success of any business today.

When you’re done reading this article, I want you to take a minute and Google your name and your business name.

You’re likely going to find negative reviews about you and your business on the numerous reviews sites out there.

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Get More Followers on Instagram

Get More Followers on Instagram

So, you want to learn how to get more followers on Instagram.

Right?

Well, if you answered yes to this question, then this article is for you.

Because in this article, I’m going to share with you the tactics that can actually help you get more followers on Instagram.

So stick with me here.

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What to Blog About As a New Blogger

What to Blog About As a New Blogger

What to blog about as a new blogger is in the minds of everyone when they first enter the blogging world.

Those who are brave enough to take the steps they had never taken in their lives before are the only ones who will stand out from the crowd.

The rest will have the same life and the same problems as long as they don’t take any actions.

Keep in mind that your life will never change if you keep doing the same things you have been doing so far.

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GDPR: New Law That Could Affect Your Blog

GDPR is a set of rules governing how the personal data of individuals is processed.

It is applicable to customers, employees, and suppliers, who are residing in the European Union.

In the GDPR language, the law refers to these individuals as data subjects.

Compliance with the General Data Protection Regulation (GDPR) is mandatory for any business or personal blog involved in dealing with the personal data of EU residents.

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Affiliate Marketing on Instagram

Affiliate Marketing on Instagram

Affiliate marketing on Instagram is becoming a “thing too.”
Everyone from your mate at school to those top models is looking to make their follower numbers count.

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How to Get More Followers on Twitter for Free

How to Get More Followers on Twitter for Free

Learning how to get more followers on Twitter is everyone’s desire, whether you are a business or not.

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Content Marketing for a Popular Website

Content Marketing for a Popular Website

Content marketing is becoming more important than ever. 

The absolute best way to create a popular website and build a list of loyal readers is to deliver high quality, informative, and entertaining content. 

This may sound easy but after a few months you begin to run out of ideas.

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Comparing online business vs. my “old life”

Comparing online business vs. my “old life”

Comparing online business vs. my “old life

To be honest, I didn’t originally set out to build a online business that has the potential to fully replace my 9-to-5 income.
In the beginning, I was just searching for ways to supplement my income.
I didn’t want to quit my job altogether. I just wanted to make a small side income (maybe a few extra hundred a month) to help pay the bills.
Maybe you can relate?
But as I started to research online business more, I started to change my mind.
It started to make more and more sense to plan to fully replace my 9-to-5 income, go full-time with online business and leave behind my “old life” for good.
And here are the 4 reasons I made that choice:

1) I have more time to myself

I realized that if I stayed committed to my 9-to-5 lifestyle and found some way to supplement that income, I would have very little time to myself.
I’d be working nights and weekends – close to 70 hours a week.
With my online business, I have the potential to match (or even exceed) my 9-to-5 income while working FEWER hours.
That means more time to myself.

2) I set my own hours

As an online business owner, my life is very different to a corporate employee.
I make my own schedule and set my own hours.
No need for permission from anyone if I want to take a day off.
I can even work remotely.
Nothing and no one stops me from taking a vacation with my family, bringing my laptop along and running my business while I’m away.
3) I save money
You might not have thought of this, but there are a lot of expenses that corporate employees need to pay that online business owners DON’T need to pay.
For example, paying $200 a week for gas to commute to and from work. Paying for a babysitter (or pet sitter) while you’re at work. And so on.

4) I make money FASTER

Before I researched the different online business systems out there, I always thought that starting a business and making it profitable would be a SLOW undertaking.
Perhaps it would take years to actually break even.
After doing my research, I was pleasantly surprised.
There is this program that I stumbled upon that is free to join with no monthly fees.
It’s possible to make money as a free affiliate or if i wanted to progress faster with this program, the money I will have to pay will be an investment in savings and not for fees that ended up in someone else’s pocket.
A fully automated done for you system that handles all the marketing and follow up sales procedures and the potential is there to make thousands per week! 
I could go on, but that’s enough info for today.

Click here to learn more about our top recommended fully automated system which is free to join and there are no monthly fees. 

Furthermore, all sales campaigns and sales follow up are done for you. 

Therefore, you do not have to be an internet marketing professional to succeed at this program.

You can have a normal job and have this business growing at the side until it is mature enough to replace your income and it just keeps on growing.

This is one of the best affiliate marketing programs available in the world today to build passive income.

Million-Dollar Marketing on a Budget

Million-Dollar Marketing on a Budget

Businesses thrive on marketing regardless of their size and marketing on a budget is everyone’s goal. 

The more money you can dedicate to your marketing efforts, the more customers you’ll be able to reach. 

While huge companies may have million-dollar marketing budgets, you can still follow their lead without spending quite as much.

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