No matter how honest you are with your marketing efforts, offering proof in your online marketing claims is important because consumers aren’t so quick to accept your claims without proof.
When you say that your product or service offers a specific benefit, consumers want some sort of evidence that backs your claims.
Continue reading Offer Proof in Your Online Marketing Claims
How to increase your customer retention rates is the goal of every business. The customer retention rate is one of the most important metrics used to calculate the effectiveness of your marketing strategy.
The reason is simple.
It costs more to acquire a new customer than keep an existing customer.
Trust is generally low among consumers and it’s important to establish trust with your target demographic.
In fact, about 32% of consumers have trust for businesses and only about 13% trust advertising.
So, if people don’t trust advertisements who do they trust?
Their family, friends, and co-workers.
Continue reading Establish Trust with Your Target Demographic
Do you have plan in force to improve your mobile marketing campaign?
If you don’t have a campaign for mobile devices that’s separate from your standard marketing campaign, you could be missing out on a large segment of consumers.
About 52% of internet traffic comes from mobile devices.
For you to increase your online exposure with no extra cost may seem unrealistic.
When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation.
Continue reading Increase Your Online Exposure With No Extra Cost
Keyword research to boost sales is a necessary part of online marketing.
In fact, you may spend hours researching keywords and deciding which ones to target.
You’ll use these keywords in your content, marketing material, and advertisements.
Though, these aren’t the only uses for your keyword research.
Continue reading Utilize Your Keyword Research to Boost Sales
If you’ve outgrown your niche market, it could be time to expand your online marketing globally.However,targeting the global market is a lot different that targeting a niche market.
When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market.
This means zeroing in on a smaller market with less competition.
But, at some point, you may find that you’ve reached your full potential in your limited market.
The use of social media is important is getting the word out and in order to take advantage of it, it may be necessary to revitalize your social media marketing strategy.
The marketing landscape is constantly changing and evolving.
If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy.
This includes the use of social media.
Continue reading Revitalize Your Social Media Marketing Strategy
It’s crucial to create a lead magnet to grow your email list because statistically, only 1% of visitors will make a purchase on their first visit.
So you need the email addresses of the the remaining 99% so that you can redirect them back to your sales funnel.
If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money.
Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale.
Continue reading Create a Lead Magnet to Grow Your Email List
Seven Secrets To Lowering Your Insurance Rates:
Home insurance is one of those things that you purchase but hope you never need. Make paying for it less costly and save yourself hundreds each year:
